When selling a product or service, a person sells his company and himself. At the same time, the buyer (customer), when buying a product or service, perceives contact with the seller as a complex of three components:
- that to it sell,
- who sells,
- As he sells.
Intending to make a purchase, any person is asked three questions:
- Why do I need this?
- Why do I need to BUY it?
- Why do I need to buy this HERE and it’s YOU?
One dishonestly working person can divert from your institution a significant number of buyers. Specialists-marketers have proved that ten satisfied customers bring one new. But one unsatisfied client, creating negative advertising to you and your institution, reduces the number of your potential buyers by ten people. With the GNC / Sell to GNC the options are perfect now.
It is common for a person to forget the situation and the sequence of what happened, but he always remembers the accompanying feeling.
If the buyer at the drugstore
Once cheated or released the wrong drug that he needed, then every time he passes by her, he will feel an unpleasant aftertaste – it will make him run across the busy street to a neighboring drugstore, than to visit again then the pharmacy in which he was once upset.
The goal of any business is to attract and retain the client and get profit at the same time. If we talk about the sequence of actions, then “number one” is the attraction of the client, if we talk about the importance, there is no doubt the priority of the client’s detention. For the best Food and beverage distributor also the options are here.
Marketers calculated that when a person hears the same advertisement, for the 17th time he has a persistent unconscious need to purchase what is advertised in it (this is how the image of the product or company is created). Therefore, when selling the goods of well-known and prestigious brands that have active advertising support, the reputation of the product is sold rather than the commodity itself. There are no more buyers in the world, but the range of products is steadily expanding and the number of market operators is growing, between which competition for the consumer is becoming more acute, including price competition.
It should immediately make a reservation: first, “cheap” is extremely rarely “angry”. Quality is always expensive, and it’s a theorem that is easy to prove: in order to produce a better product, you need to spend more money, which will be automatically “put” in the cost of the finished product. In addition, one of the most common misconceptions about the psychology of the buyer is that they are always motivated by the desire to buy “cheaper” and the main factor in choosing a product is the price. On the contrary! Buying clothes in the clothing market, a person dreams of buying it in a department store – more expensive!